Tote-ally Colonial
What makes the recent obsession with the Trader Joe’s tote bag fascinating is not the bag itself. Over the past few months, the reusable mini canvas tote bags from the American grocery chain Trader Joe’s have gone viral online, with Filipinos buying them through ‘pasabuy’ sellers or balikbayanfamily members. Strip away the pastel colors, the TikTok hype, the pasabuyculture, and what remains is, quite literally, a grocery bag.
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