By Art Santiago

Far Eastern University (FEU) Roosevelt’s Faculty of Business Administration formally launched 'FEURmoris' and 'Stryve' through ‘FEUR Forward: A Press Feature for Student Magazine Publications,’ an event designed to celebrate student-led narratives, highlighting the voices, struggles, and successes of today’s Tamaraws, last November 19.

FEURmoris and Stryve are two entirely student-produced magazines created from scratch initially as a major course requirement.

During her speech, course adviser Trix Bidayan stated that the students’ passion lifted the project beyond compliance.

“It was supposedly just a project, something they had to submit. But they turned it into a magazine built from scratch,” Bidayan said.

In addition, Bidayan noted that the initiative was the first of its kind in FEU Roosevelt. Motivating her students through her special topics in marketing to learn beyond the classroom, she challenged them to produce a tangible, community-centered output, drawing inspiration from her own experience in publication work.

Ultimately, the students met the challenge head-on. Despite their minimal background in journalism or publication, they worked through sleepless nights, multiple revisions, and tight deadlines, and created two different magazines that reflected the varied realities of the FEU Roosevelt community.

In an interview with FEU Advocate, FEURmoris Editor-in-Chief Cherllize Loresco shared that the magazine is both a legacy and a tribute.

“We wanted to leave something the school will remember—our failures, our achievements, our journey. Every story deserves to be known and shared. Every chapter, good or bad, means you are moving forward and fighting for your dream[s],” Loresco described.

With its name taken from ‘primoris,’ the Latin word for ‘foremost,’ FEURmoris focuses on the narratives of personal growth, memory, and transformation.

The magazine, created by students who described themselves as reserved yet highly creative, features heartfelt stories told through a reflective third-person perspective. Its storytelling centers on simplicity, sincerity, and lived experiences.

“It’s not about the grades. It’s the memories, the lessons, the experience. You can’t put a number on that,” she added.

Meanwhile, Stryve promotes a bold, modern, and socially conscious approach. At the center of it all is “the Y”: the magazine digs deep to uncover the ‘whys’ behind people's decisions, aspirations, and passions.

According to Stryve Editor-in-Chief Maria Christina Labrador, who also holds several roles within the publication, the magazine is for the students, by the students.

"For me, the definition of Stryve is everyone's story. I didn't want it to be about the editorial team. We wanted to highlight different aspects of student life [from] young parents, working students, [and] student artists. Stories that show real struggle, real grit," Labrador remarked.

The Stryve Editor-in-Chief admitted to being stern as the magazine underwent rigorous editing cycles to ensure every feature aligned with its vision. But the result, she says, speaks for itself.

“We wanted something fresh, corporate Gen Z. Something any student, from any program, would pick up and say, ‘This is interesting. This is us,’” she mentioned.

For their adviser, the contrasting strengths of both publications show the richness of student creativity. FEURmoris thrives in simplicity and reflective narratives, while Stryve stands out with boldness, technical skill, and storytelling that pushes boundaries.

Additionally, the project entailed interdisciplinary collaboration, integrating marketing knowledge with creative writing, editorial judgment, layout design, fieldwork, and audience research.

Bidayan credited her marketing and communication background, as well as her work experiences in Manila Bulletin and Ateneo de Manila University, as key influences in shaping the course.

“I wanted them to express their marketing knowledge [creatively]. And I wanted them to leave something tangible, something that represents them,” Bidayan concluded in her speech.

With local media and student organizations in attendance, FEUR Forward aims to expand the reach of these student-made publications beyond the confines of the University.

Both magazines continue to circulate within the FEU Roosevelt community, inspiring students, educators, and families with the power of narrative, collaboration, and purpose.

(Photo by Melvin James Urubio/FEU Advocate)